On June 6, 2016, the China Food and Drug Administration (CFDA) promulgated the formal version of the Administrative Measures on Product Formula Registration of Infant Formula Milk Powder, which came into force on October 1, 2016.
This measure is applicable to product formula registration of infant formula milk powder that is produced and distributed in China and also imported to China. The release of this measure is meant to ensure the quality and safety of infant formula milk powder.
Each enterprise has a limited number of formulas it can register. In principle, one enterprise could not register more than three series of nine different kinds of formulas. One series includes infant formula (0-6 months, 1 stage), follow-on formula (6-12 months, 2 stage), young children formula (12-36 months, 3 stage). Previously, the marketing strategy was simply to change one ingredient in the formula to formulate a “new formula” which was then sold as a new product or new brand, resulting in difficult choices for the consumer.
In this new measure, the number of formulas will be limited to reduce malicious competition among enterprises, build a high-quality domestic brand and give consumers a clearer view of the infant formula milk powder market. Basically, this measure regulates the qualification requirement of enterprise to produce infant formula milk powder and the numbers of series and products.
On Aug 3, 2017, the CFDA released 14 lists of infant formula milk powder registration information. There are a total of 390 products that are now registered with CFDA.