The transformer, the steam turbine, and incandescent light were all created during the Long Depression in the late 19th century. The photocopier, electric razor, and supermarkets were products of the Great Depression. Google (arguably) rose to prominence from the ashes of the dot com bubble—right around the time Steve Jobs was busy resurrecting Apple with innovations that have since changed the world.
A perfume manufacturer starts making hand sanitizer. A pillow company manufactures face masks. A restaurant chain pivots to delivering groceries. A supermarket chain reroutes surplus food to food banks.
Nothing is immune to disruption when a global pandemic knocks the world off course, but some companies are better prepared to pivot when they need to.
Managing supply chains when everything is business as usual can be a challenge. Managing supply chains when everything is emphatically not business as usual is another thing entirely.