What is Product Lifecycle Management (PLM) software, and why is it important for cosmetics manufacturers?

Posted by Selerant on Jul 2, 2019

The market wants what it wants. So, what are you going to do about it?

Product formulators in cosmetics companies are now more than ever overwhelmed by the influx of consumer and market-driven demands for new products.

From more sustainable packaging design to virtual makeup application experiences, consumers want and need more from cosmetics companies. They expect these demands to be met, and quickly.

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Topics: PLM, PLM for cosmetics, Cosmetics & Personal Care, Blog

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